CBS: TV Guide’s Best 100 Shows
100k impressions, engagement from fans / shows, and a lasting impression on competitor outlets.
100k impressions, engagement from fans / shows, and a lasting impression on competitor outlets.
Approach & Thought Process:
Tasked by TV Guide to update their yearly listicle, I saw an opportunity to expand their reach. After creating on-site artwork, I extended the project to Instagram and Twitter, boosting engagement significantly:
The success led to the "best 100" content becoming a yearly staple, opening doors to direct collaborations with shows and TV talent.
︎My Role: Concept, execution, and strategy for campaign
Tasked by TV Guide to update their yearly listicle, I saw an opportunity to expand their reach. After creating on-site artwork, I extended the project to Instagram and Twitter, boosting engagement significantly:
- Achieved over 100,000 unique impressions on a single article
- Received retweets and Instagram story reshares from show pages, showrunners, and actors
- Prompted other publications like Entertainment Weekly and Variety to create similar content
The success led to the "best 100" content becoming a yearly staple, opening doors to direct collaborations with shows and TV talent.
︎My Role: Concept, execution, and strategy for campaign
