CBS: TV Guide’s Best 100 Shows

100k impressions, engagement from fans / shows, and a lasting impression on competitor outlets.
Approach & Thought Process:

Tasked by TV Guide to update their yearly listicle, I saw an opportunity to expand their reach. After creating on-site artwork, I extended the project to Instagram and Twitter, boosting engagement significantly:

  • Achieved over 100,000 unique impressions on a single article
  • Received retweets and Instagram story reshares from show pages, showrunners, and actors
  • Prompted other publications like Entertainment Weekly and Variety to create similar content

The success led to the "best 100" content becoming a yearly staple, opening doors to direct collaborations with shows and TV talent.

︎My Role: Concept, execution, and strategy for campaign

You can contact me/find me below.

Robert Rodriguez: Graphic Design, Motion Design, Brand Design, and more.