CNET: Editorial Packages, Commerce/ Internal
Strengthening competitive Authority with a legacy brand
Strengthening competitive Authority with a legacy brand
Approach & Thought Process:
The editor in chief of CNET and I discussed the future of editorial. Apple's candid feedback prompted a design-focused approach, starting with Apple Arcade. Our proposal secured a $5M deal with AT&T and other partnerships, earning editorial awards. The series of editorial campaign hubs below showcases our successful collaborations.
︎My Role: Concept and execution, design
︎CNET Team: Editorial coverage
The editor in chief of CNET and I discussed the future of editorial. Apple's candid feedback prompted a design-focused approach, starting with Apple Arcade. Our proposal secured a $5M deal with AT&T and other partnerships, earning editorial awards. The series of editorial campaign hubs below showcases our successful collaborations.
︎My Role: Concept and execution, design
︎CNET Team: Editorial coverage
