The CNET editorial team experienced a boost of 10k unique page visits per article when custom design was involved. I introduced a visual system enabling them to create custom treatments using our visual elements. This effort resulted in an extra 100k unique page visits per month for CNET, and the design team saved an average of 10 hours per week for higher-priority projects.

︎My Role: Concept & execution of look and feel
︎Andrew Ballagh & Zooey Liao: Site Design Lead and Visual Designer, providing feedback and other visual reccommendations