CNET: Social Media templates 23’
Approach & Thought Process:

Meta has recently shifted it’s focus over to the growth of Threads, which had caused noticable changes within the Instagram algorithm.

We caught a key opportunity to further refine our design system within instagram, and our efforts paid off. The approach was simple: Cut the clutter. Introduce simple treatments with high contrast that can be replicated by non-designers. What do instagram users prioritize when consuming content? Brevity.

Following our efforts we noticed a massive spike in engagement, followers and non-follower growth. 

︎My Role: Concept & execution of templates and guidelines
︎Alexandra Able & Theodore Liggians: Social Leads, providing feedback and insights to my approach 

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You can contact me/find me below.

Robert Rodriguez: Graphic Design, Motion Design, Brand Design, and more.