“Feel the Real” represented the real stories about real athletes, told by real people in real time. The idea presented a unique unfiltered and aspirational take on modern sports- the sacrifices, rivalries, politics, and friendships.

To maximize exposure on top of the paid media, go90 also leveraged the voices of several key talent personas such as Ronda Rousey, Peter Berg, and LeBron James to their millions of followers across social media. The campaign helped go90 achieve growth and finished with 3.1M Total Unique Viewers in 2017.