Partnering up with a small team of designers team at DailyMail, We developed a brand-refreshed design system to reflect the pub’s recent efforts in video, social, and b2b partnerships. We injected our look into sales presentations, experiential, and a graphics sizzle for an adweek event at the Arlo Rooftop featuring performances by rapper Common.

+ My Role: Concept & execution of presentation design system, and animated graphics
+ Dave Rodriguez: Art Director/ lead design
+ Simone Cutri: Overarching design system, art direction on sizzle and experiential
+ Lakeisha Sharonina: Print collateral, overseeing all things experiential

WeTransfer:

With a small team of 1 video creative and two social media leads, we developed a mixed bag of creatives to build a social community, promote WeTransfer features, and showcase/ advertise events and creative endeavors like the short film “Life is Excellent”, put together by Rusell Tovey, and “The Brown Dog”, a film voiced by the late Micheal K. Williams, directed by and produced by Jamie-James Medina, and co-produced by Nadia Hallgren, and Mikey Stirton.

+ My Role: Shooting & Developing creative for social channels
+ Niko Rodriguez: Video Editor
+ Sierra Winrow: Social lead, creative direction
+ Britta Hallebo: Social lead, project manager

The Brown Dog: Social Promotion for LinkedIn, Instagram, & Tik Tok

Life Is Excellent: Social Promotion for LinkedIn, Instagram, & Tik Tok

Organic Social Content

Partnered with my friend Daniel Cervenka, we aided in the creation of an animated explainer, looking closer at its origins, history, and reasons for its importance in our quickly growing and changing global economy. The video was released during the Worlds Oceans Day conference on June 8th, 2020. We also developed livestream graphics to accompy a presentation by the UN team.

+ My Role: Animation and video Editing
+ Daniel Cervenka: Creative lead and video editing

PRAXIS OPERIS 2013

WeTransfer: