https://thestudiowrk.site RobertRodriguez Tue, 12 May 2026 03:28:14 +0000 https://thestudiowrk.site en https://thestudiowrk.site/Index Sun, 03 May 2026 05:48:12 +0000 RobertRodriguez https://thestudiowrk.site/Index SI LO HACES BIEN,DURARÁ PARA SIEMPRE. <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b0a90dfb020ad6d1f8cabe13960912c4b09ed8105da49e2ac49934d8694a858f/Headshot-.png" data-mid="247805759" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/b0a90dfb020ad6d1f8cabe13960912c4b09ed8105da49e2ac49934d8694a858f/Headshot-.png" /> SENIOR CREATIVE WITH 10+ YEARSIN BRANDING, MARKETING,PRODUCT, DESIGN, AND MOTION.FOCUSED ON SCALABLE SYSTEMSAND CONTENT THAT DRIVESENGAGEMENT AND GROWTH. Take a look at my recent work with Theralisten.&nbsp;︎ https://thestudiowrk.site/Theralisten Tue, 12 May 2026 03:28:14 +0000 RobertRodriguez https://thestudiowrk.site/Theralisten <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b428766d82db2d05a6ed44fc25ec371c00562aa7532804e9b27b131323a408b9/Creatives-01.jpg" data-mid="248166475" border="0" src="https://freight.cargo.site/w/1000/i/b428766d82db2d05a6ed44fc25ec371c00562aa7532804e9b27b131323a408b9/Creatives-01.jpg" /> TheraListen is a boutique virtual therapy practice offering insurance-backed therapy across New York State. What began as a marketing liaison role grew into building and executing brand, web, and social from the ground up. Below, in order of focus, is how that took shape. ︎(CLICK ME FOR THE INITIAL PITCH) ︎ THE BRAND TheraListen wanted to compete with BetterHelp, Grow Therapy, and Talkspace, but lacked the visual identity to get there.The fix: an expanded color palette optimized across every touchpoint, photography chosen for emotional impact over stock-photo polish, and a mark and typography system built for consistency at every patient interaction. ︎(CLICK ME FOR THE BRAND GUIDE) <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/405c5d3b4419416b249afc9af58559d4f118f5257e020095f4770f798d13d46b/Artboard-2.png" data-mid="248401387" border="0" src="https://freight.cargo.site/w/1000/i/405c5d3b4419416b249afc9af58559d4f118f5257e020095f4770f798d13d46b/Artboard-2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/12c18f2748390bff44315f95d733c5037d70e156f8b6431e0c355a231504f552/Artboard-3.png" data-mid="248401389" border="0" src="https://freight.cargo.site/w/1000/i/12c18f2748390bff44315f95d733c5037d70e156f8b6431e0c355a231504f552/Artboard-3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cf94328f2644e03a8c143a15e2a8c2d29941fa7e9e4e7b2bd6b202b139be0410/Artboard-1.png" data-mid="248401390" border="0" src="https://freight.cargo.site/w/1000/i/cf94328f2644e03a8c143a15e2a8c2d29941fa7e9e4e7b2bd6b202b139be0410/Artboard-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c5ce8ae76e76725803ba57ecff8e36a322c2d19f7fff1de18abf1645bdfa81f/Artboard-4.png" data-mid="248401391" border="0" src="https://freight.cargo.site/w/1000/i/0c5ce8ae76e76725803ba57ecff8e36a322c2d19f7fff1de18abf1645bdfa81f/Artboard-4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/583828d545c3b731d2a69f1ba16b2e002ba3c1ef66a2f3e9cd26dce0d716e166/Artboard-5.png" data-mid="248401392" border="0" src="https://freight.cargo.site/w/1000/i/583828d545c3b731d2a69f1ba16b2e002ba3c1ef66a2f3e9cd26dce0d716e166/Artboard-5.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/64b97f195540922aee58158e4445b33ae2029fef5215400e694cf4be08d7c1a1/Artboard-6.png" data-mid="248401394" border="0" src="https://freight.cargo.site/w/1000/i/64b97f195540922aee58158e4445b33ae2029fef5215400e694cf4be08d7c1a1/Artboard-6.png" /> ︎ SOCIAL: ORGANICTL's social presence had the same problem as its brand — it lacked the editorial polish competitors had built to earn attention and trust. With market research and the new visual system in place, I developed four content formats: Affirmations, How-to infographic guides, "Wellness We Find" (quotes from popular interviews), and the standout , "Therapist Reacts," where our clinicians weighed in on popular media moments. Instagram grew to 1K followers in three months, with stronger formats continuing to drive saves, shares, and comments even during posting gaps. As the sole person behind concept and execution, I used AI tools to rapidly develop scripts and captions — moving faster without sacrificing quality. You can see them in action here:&nbsp; ︎Affirmations ︎How-to infographic guides ︎Wellness We find&nbsp; ︎Therapist Reacts <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9cdbeff3674309913e13006f69429e81d6c0bbfc10af78d8dfbcc332fc137334/Artboard-0.jpg" data-mid="248401553" border="0" src="https://freight.cargo.site/w/1000/i/9cdbeff3674309913e13006f69429e81d6c0bbfc10af78d8dfbcc332fc137334/Artboard-0.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/702b3375d3581de2f596a579f2b96ccb77e760486b5d6e46850530e743d5b82a/Artboard-1.png" data-mid="248401554" border="0" src="https://freight.cargo.site/w/1000/i/702b3375d3581de2f596a579f2b96ccb77e760486b5d6e46850530e743d5b82a/Artboard-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7880d4c9315004b4eac8aaabfb3a67953d7294cdd513e5147ec36d262ac607bf/Artboard-3.png" data-mid="248401555" border="0" src="https://freight.cargo.site/w/1000/i/7880d4c9315004b4eac8aaabfb3a67953d7294cdd513e5147ec36d262ac607bf/Artboard-3.png" /> ︎ META ADS, CAMPAIGN ROLLOUT (FEBRUARY TO MAY)When I joined, an external marketing partner had seen early success with Google campaigns but engagement was slipping into the new year. I recommended pivoting to where our audiences were most active: Instagram and Facebook. To build targeting, I gathered key patient data, age, gender, area of care, and insurance type, and translated it into a lookalike audience. Creatives were informed by feedback from our virtual front desk assistant and research across Quora and Reddit. Week over week, we adjusted creative and copy in-platform, and built a separate audience targeting Northwell employees to reach the virtual care market directly. We closed with 100 leads, 30 follow-ups, and 10 patients currently under care. The results also revealed a clear bottleneck: our site was outdated, underperforming, and lacked any SEO foundation. That led to a deliberate decision to consolidate the budget and fix the weakest link in the funnel before scaling further. ︎You can see the the creatives here <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4e38b0de9af5a730e3295f2a729cc94f72792c42e14b971ea8118aec6b0663c9/Artboard-1.png" data-mid="248401619" border="0" src="https://freight.cargo.site/w/1000/i/4e38b0de9af5a730e3295f2a729cc94f72792c42e14b971ea8118aec6b0663c9/Artboard-1.png" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/e0ca57b1b2eabd54941ea92c869f3992e24f034812fa9034c934395c75cec56e/Artboard-2.png" data-mid="248401620" border="0" src="https://freight.cargo.site/w/1000/i/e0ca57b1b2eabd54941ea92c869f3992e24f034812fa9034c934395c75cec56e/Artboard-2.png" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/3781f820d4208cd94572cab839d862c84547b5ed373fcec43a012169f57905cf/Artboard-3.png" data-mid="248401621" border="0" src="https://freight.cargo.site/w/1000/i/3781f820d4208cd94572cab839d862c84547b5ed373fcec43a012169f57905cf/Artboard-3.png" /> ︎THE BIG ONE: OUR PLATFORM Therapy is a very intimate practice. In order for Theralisten to thrive amongst competitors, the platform needed a to align with it’s core values; Accessible, easy to book, and providing high quality care reflected by showcasing it’s clinicians and their areas of expertise. Competitors in our space had conversion-friendly web experiences with a UI that felt genuine and inviting. TL wasn't there yet. <img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/3e6163c1def489bf968bfe690330d752b6e3860e515950b7e705c498eb037288/01.jpg" data-mid="248401671" border="0" src="https://freight.cargo.site/w/1000/i/3e6163c1def489bf968bfe690330d752b6e3860e515950b7e705c498eb037288/01.jpg" /> <img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/bc210e64361a8e646b1808c7ecd6202ab4cbb422bfa5f28e6f08bb54d0b22b40/02.jpg" data-mid="248401672" border="0" src="https://freight.cargo.site/w/1000/i/bc210e64361a8e646b1808c7ecd6202ab4cbb422bfa5f28e6f08bb54d0b22b40/02.jpg" /> <img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/201ff53c8590c35b0a26038747aa6918392fdd867f27dfaa2b9e643d9cf37817/03.jpg" data-mid="248401673" border="0" src="https://freight.cargo.site/w/1000/i/201ff53c8590c35b0a26038747aa6918392fdd867f27dfaa2b9e643d9cf37817/03.jpg" /> Working within the constraints of Squarespace, I led the redesign from the ground up. Starting with a Figma prototype built around existing SEO documentation, I mapped out a site that needed to do more than look good — it needed to convert. ︎ Figma Mock <img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/a386204addeb89f511aee2144fff380216482d0ccfc49121c3c83226e8cfdb6e/Screenshot-2026-05-12-at-12.10.13-AM.png" data-mid="248166579" border="0" src="https://freight.cargo.site/w/1000/i/a386204addeb89f511aee2144fff380216482d0ccfc49121c3c83226e8cfdb6e/Screenshot-2026-05-12-at-12.10.13-AM.png" /> Where Squarespace fell short natively, I filled the gaps with code + AI (thank you Gemini &amp; Claude). I built a clinician carousel on the homepage to drive caseload for providers who needed it, and a full clinician directory that the platform couldn't support on its own. Existing practice widgets were conflicting with Squarespace's environment, so I rebuilt them with a streamlined script tied directly to each clinician's ID — creating a seamless patient-facing experience. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/148f6efcd8fd7c898c7121a6c73b4cb25992e8b595b4170e55501c5dcc57652e/Artboard-1.png" data-mid="248402339" border="0" src="https://freight.cargo.site/w/1000/i/148f6efcd8fd7c898c7121a6c73b4cb25992e8b595b4170e55501c5dcc57652e/Artboard-1.png" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/ff189dfa46fc1482816936803d6937c1c4472e10b8bf896a536a7a6759bdd154/Artboard-2.png" data-mid="248402340" border="0" src="https://freight.cargo.site/w/1000/i/ff189dfa46fc1482816936803d6937c1c4472e10b8bf896a536a7a6759bdd154/Artboard-2.png" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/c8578f423a610154f368407864fdea4097705279fde41f03c2c5d37437083753/Artboard-3.png" data-mid="248402341" border="0" src="https://freight.cargo.site/w/1000/i/c8578f423a610154f368407864fdea4097705279fde41f03c2c5d37437083753/Artboard-3.png" /> The result was TL's official 1.0, developed and launched within a tight timeline. The original prototype now serves as the foundation for the platform's next phase.<img width="800" height="490" width_o="800" height_o="490" data-src="https://freight.cargo.site/t/original/i/3f8aa53aa835bde419328ab49c7b943dfb5756f56ed7789b4d470f0913e2ba4a/Main-Site.gif" data-mid="248401114" border="0" src="https://freight.cargo.site/w/800/i/3f8aa53aa835bde419328ab49c7b943dfb5756f56ed7789b4d470f0913e2ba4a/Main-Site.gif" /> https://thestudiowrk.site/CNET-PROJECT-NEON-AN-EDITORIAL-DESIGN-REFRESH Mon, 17 Jun 2024 04:17:28 +0000 RobertRodriguez https://thestudiowrk.site/CNET-PROJECT-NEON-AN-EDITORIAL-DESIGN-REFRESH The CNET editorial team experienced a boost of 10k unique page visits per article when custom design was involved. I introduced a visual system enabling them to create custom treatments using our visual elements. This effort resulted in an extra 100k unique page visits per month for CNET, and the design team saved an average of 10 hours per week for higher-priority projects. ︎My Role: Concept &amp; execution of look and feel ︎Andrew Ballagh &amp; Zooey Liao: Site Design Lead and Visual Designer, providing feedback and other visual reccommendations <img width="1600" height="901" width_o="1600" height_o="901" data-src="https://freight.cargo.site/t/original/i/15f2f82949dfc2f6fa00318a9e3c3200bc2d8da705cfa17a9afdfd2ec7c0dd0e/Artboard-1.png" data-mid="213037580" border="0" src="https://freight.cargo.site/w/1000/i/15f2f82949dfc2f6fa00318a9e3c3200bc2d8da705cfa17a9afdfd2ec7c0dd0e/Artboard-1.png" /><img width="1600" height="901" width_o="1600" height_o="901" data-src="https://freight.cargo.site/t/original/i/48bf7d05056a776b1e297778a8a896b6967d5bd39a36749cb4bf3b6c84058b16/Artboard-3.png" data-mid="213037582" border="0" src="https://freight.cargo.site/w/1000/i/48bf7d05056a776b1e297778a8a896b6967d5bd39a36749cb4bf3b6c84058b16/Artboard-3.png" /><img width="1600" height="901" width_o="1600" height_o="901" data-src="https://freight.cargo.site/t/original/i/69b0961b40a7f96a9058cefaa7fa90d394a30148dbdf7e46ffb9ef54c7e41bdc/Artboard-4-copy-2.png" data-mid="213037589" border="0" src="https://freight.cargo.site/w/1000/i/69b0961b40a7f96a9058cefaa7fa90d394a30148dbdf7e46ffb9ef54c7e41bdc/Artboard-4-copy-2.png" /><img width="1600" height="901" width_o="1600" height_o="901" data-src="https://freight.cargo.site/t/original/i/afd1f3d629466a5b5351f8c0c572da84e45d292cbf730d61adae29891ad97302/Artboard-4-copy-9.png" data-mid="213037592" border="0" src="https://freight.cargo.site/w/1000/i/afd1f3d629466a5b5351f8c0c572da84e45d292cbf730d61adae29891ad97302/Artboard-4-copy-9.png" /><img width="1600" height="901" width_o="1600" height_o="901" data-src="https://freight.cargo.site/t/original/i/4ac1ea8c0a3acbfc6aad057ea7f06c887cbf15679ed9e97d5ab693d170d824d1/Artboard-4-copy.png" data-mid="213037593" border="0" src="https://freight.cargo.site/w/1000/i/4ac1ea8c0a3acbfc6aad057ea7f06c887cbf15679ed9e97d5ab693d170d824d1/Artboard-4-copy.png" /><img width="1600" height="901" width_o="1600" height_o="901" data-src="https://freight.cargo.site/t/original/i/8a02c8efd60e0a156c9c5af25653a5492acdd8b653d509f57a7a1631d22e281e/Artboard-4.png" data-mid="213037594" border="0" src="https://freight.cargo.site/w/1000/i/8a02c8efd60e0a156c9c5af25653a5492acdd8b653d509f57a7a1631d22e281e/Artboard-4.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/44ad6d3472f8581baf1d3f46127e847c3713cb2a56c174466e3e9b0b142ecbf3/Portch-Theft.png" data-mid="213037597" border="0" src="https://freight.cargo.site/w/1000/i/44ad6d3472f8581baf1d3f46127e847c3713cb2a56c174466e3e9b0b142ecbf3/Portch-Theft.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1e536066736e1c5e5df96f78fd47b8bc74ef73f4fcc735345d289f7d26dc8f05/01-Header.png" data-mid="213037603" border="0" src="https://freight.cargo.site/w/1000/i/1e536066736e1c5e5df96f78fd47b8bc74ef73f4fcc735345d289f7d26dc8f05/01-Header.png" /> https://thestudiowrk.site/Business-Decks-RFPs-Presentations Sun, 16 Jun 2024 15:46:21 +0000 RobertRodriguez https://thestudiowrk.site/Business-Decks-RFPs-Presentations In startup settings, I collaborated directly with company leaders and business teams targeting the cultivated millennial market. Learning to "manage upwards," I provided design solutions on analytics, business opportunities, and information consolidation. Simplifying messages and creating potential creatives for campaigns proved the power of a simple design, providing a significant edge in competitive market pitches. Here’s what you’ll see below: Nickelodeon, The Grammys, Gatorade, Elite Daily,Bolt Shopping, ,North American Fine Foods Seafood My Role: Templatization, copy writing, and design <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/301e314b3342b9cff60edc50bb02d1296a95790ffd8cfdfc8abf75da89cc2ef3/02-Nickelodeon.gif" data-mid="213466133" border="0" src="https://freight.cargo.site/w/1000/i/301e314b3342b9cff60edc50bb02d1296a95790ffd8cfdfc8abf75da89cc2ef3/02-Nickelodeon.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/a242224d9500ee29bf2de6952bd313813e2d41ad005418f3bd891f5bdbbd8fb4/01-Grammys.gif" data-mid="213466122" border="0" src="https://freight.cargo.site/w/1000/i/a242224d9500ee29bf2de6952bd313813e2d41ad005418f3bd891f5bdbbd8fb4/01-Grammys.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/4033ec6ed32c072630baa22dfc0cc16a6ca69c3cd7f59defa4b8bc20e6b6f0ba/01-Halston-Bolt.png" data-mid="213466118" border="0" src="https://freight.cargo.site/w/1000/i/4033ec6ed32c072630baa22dfc0cc16a6ca69c3cd7f59defa4b8bc20e6b6f0ba/01-Halston-Bolt.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/9a352784b473814c1da52ba7390b319d6499e7395e0453ef10c3bb06253afaa4/01-Gatorade.png" data-mid="213466117" border="0" src="https://freight.cargo.site/w/1000/i/9a352784b473814c1da52ba7390b319d6499e7395e0453ef10c3bb06253afaa4/01-Gatorade.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/e632a67d1d0652296809787a5b9817cb6f1da9784079a62ebac5942cd87af4bc/01-Investor.png" data-mid="213466119" border="0" src="https://freight.cargo.site/w/1000/i/e632a67d1d0652296809787a5b9817cb6f1da9784079a62ebac5942cd87af4bc/01-Investor.png" /> https://thestudiowrk.site/CNET-Social-Rebrand-1 Mon, 17 Jun 2024 04:17:27 +0000 RobertRodriguez https://thestudiowrk.site/CNET-Social-Rebrand-1 I boosted social engagement from 1.2m to a solid 9m in October of 2023, using an efficient design system accessible to non-designers. The Canva/Photoshop system I created saved the team 20 work hours per week, allowing them to produce social content promptly without relying on designers for quick turnaround. + My Role: Concept &amp; execution of templates and guidelines+ Alexandra Able &amp; Theodore Liggians: Social Leads, providing feedback and insights to my approach <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/3e406caa760cd151134759333d76623c81c1a208c626fd9ae5019e9846bfaa4a/Content-02.png" data-mid="213037009" border="0" src="https://freight.cargo.site/w/1000/i/3e406caa760cd151134759333d76623c81c1a208c626fd9ae5019e9846bfaa4a/Content-02.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/94767ffc34cdb58f765ad1c4405b0b9d63a9a7ed89fdae47bbf354840ee94db5/Content-01.png" data-mid="213037010" border="0" src="https://freight.cargo.site/w/1000/i/94767ffc34cdb58f765ad1c4405b0b9d63a9a7ed89fdae47bbf354840ee94db5/Content-01.png" /> <img width="1000" height="723" width_o="1000" height_o="723" data-src="https://freight.cargo.site/t/original/i/0bb3857faa2ecb5e8c5b0c3eb035f5df1ea11a73fbc748f207259ece8f20632d/subcontent-01.png" data-mid="213037013" border="0" src="https://freight.cargo.site/w/1000/i/0bb3857faa2ecb5e8c5b0c3eb035f5df1ea11a73fbc748f207259ece8f20632d/subcontent-01.png" /> <img width="1000" height="723" width_o="1000" height_o="723" data-src="https://freight.cargo.site/t/original/i/652dc8746804b941c2833941b88aee1909cbedafc3c42d4e40b98f0b07100f34/subcontent-02.png" data-mid="213037014" border="0" src="https://freight.cargo.site/w/1000/i/652dc8746804b941c2833941b88aee1909cbedafc3c42d4e40b98f0b07100f34/subcontent-02.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/fda5dfdb363bbfaf0eaa563f21a9d24e26c497f3272909e10ac2c3a53cb1fc57/Content-04.png" data-mid="213037045" border="0" src="https://freight.cargo.site/w/1000/i/fda5dfdb363bbfaf0eaa563f21a9d24e26c497f3272909e10ac2c3a53cb1fc57/Content-04.png" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/29169edd142b32145598acf44adfb628493764753646fe36d2c4a869c7210f46/Content-05.png" data-mid="213037268" border="0" src="https://freight.cargo.site/w/1000/i/29169edd142b32145598acf44adfb628493764753646fe36d2c4a869c7210f46/Content-05.png" /><img width="1432" height="900" width_o="1432" height_o="900" data-src="https://freight.cargo.site/t/original/i/bb381b7d2bca44b75a6ee38164ad437c769285a4ec5dc513a4b63240045943c2/Thumbnail.png" data-mid="213037422" border="0" src="https://freight.cargo.site/w/1000/i/bb381b7d2bca44b75a6ee38164ad437c769285a4ec5dc513a4b63240045943c2/Thumbnail.png" /> https://thestudiowrk.site/Amazon-Prime-Day-CNET-ZDNET Sun, 16 Jun 2024 15:46:19 +0000 RobertRodriguez https://thestudiowrk.site/Amazon-Prime-Day-CNET-ZDNET I created Prime Day graphics a month in advance, contributing to a team success of $13M across both editorial properties during the early Prime Day Event. Taking a unique approach due to team constraints, I collaborated with sales and editorial stakeholders for guidance. Our early launch caught the attention of publications like Business Insider, inspiring them to adopt similar graphics still in use today. ︎ My Role: Concept &amp; execution of graphics ︎ Hannah Mckinley &amp; Taylor Canada: Sales and Brand leads, providing feedback <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/64c3ac5015077a47a3b0d14c4eee3b54f5f5fe8b9602614cf9f9d6f28b24cb9e/Thumbnail.png" data-mid="213025800" border="0" src="https://freight.cargo.site/w/1000/i/64c3ac5015077a47a3b0d14c4eee3b54f5f5fe8b9602614cf9f9d6f28b24cb9e/Thumbnail.png" /> <img width="1500" height="464" width_o="1500" height_o="464" data-src="https://freight.cargo.site/t/original/i/8918e9be27d9c11e4f71ba9cd15936de395d23c303ad6b2c4d6fe2f36265e0cf/Overall-Exploration.png" data-mid="213027402" border="0" src="https://freight.cargo.site/w/1000/i/8918e9be27d9c11e4f71ba9cd15936de395d23c303ad6b2c4d6fe2f36265e0cf/Overall-Exploration.png" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/a71cd3680664f258b5b62a7b1b225f49733f43fbbd305c8c831749fbdca670b7/04-Best-Best-Buy-deals.png" data-mid="213027407" border="0" src="https://freight.cargo.site/w/1000/i/a71cd3680664f258b5b62a7b1b225f49733f43fbbd305c8c831749fbdca670b7/04-Best-Best-Buy-deals.png" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/d9a4584d0f3dad4446f0484605e253e0be650dc29296cd0cd14bef1787e4d2b0/01-PD-Promo-06.png" data-mid="213027406" border="0" src="https://freight.cargo.site/w/1000/i/d9a4584d0f3dad4446f0484605e253e0be650dc29296cd0cd14bef1787e4d2b0/01-PD-Promo-06.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/928da956d4955f171a2f7510c735c0f4e9596712224a1f0d43b44d5026e708e4/02-Lightning-Deal-03.png" data-mid="213027526" border="0" src="https://freight.cargo.site/w/1000/i/928da956d4955f171a2f7510c735c0f4e9596712224a1f0d43b44d5026e708e4/02-Lightning-Deal-03.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/cbce6b2167328bbb3e1b84b2174c78263e95e1c366f426eff50bcda737eac51d/04-Deals-Under-50.png" data-mid="213027531" border="0" src="https://freight.cargo.site/w/1000/i/cbce6b2167328bbb3e1b84b2174c78263e95e1c366f426eff50bcda737eac51d/04-Deals-Under-50.png" /> <img width="1601" height="901" width_o="1601" height_o="901" data-src="https://freight.cargo.site/t/original/i/0d9e444ddb034fccf3011a699db313d6e24ecdba147ca5b3fac4c859841f7986/08Best-deals-under-100.png" data-mid="213027449" border="0" src="https://freight.cargo.site/w/1000/i/0d9e444ddb034fccf3011a699db313d6e24ecdba147ca5b3fac4c859841f7986/08Best-deals-under-100.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/c187b008542999c75ea0f7802eb677b39dbf70ab8c8163739dbaa226b49b3bb1/07-Best-deals-under-50.png" data-mid="213027448" border="0" src="https://freight.cargo.site/w/1000/i/c187b008542999c75ea0f7802eb677b39dbf70ab8c8163739dbaa226b49b3bb1/07-Best-deals-under-50.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/2b786e9f0c650198ba0e64ef35d87c41b874a05329fba9460fed48bf5546d0c1/06-Best-deals-under-25.png" data-mid="213027447" border="0" src="https://freight.cargo.site/w/1000/i/2b786e9f0c650198ba0e64ef35d87c41b874a05329fba9460fed48bf5546d0c1/06-Best-deals-under-25.png" /> <img width="1601" height="901" width_o="1601" height_o="901" data-src="https://freight.cargo.site/t/original/i/b26be3cdf6fde8282b8e7bd20f08dff5e18c834f1cd8e41504ea547ebfe61a2b/05-Best-Target-deals.png" data-mid="213027446" border="0" src="https://freight.cargo.site/w/1000/i/b26be3cdf6fde8282b8e7bd20f08dff5e18c834f1cd8e41504ea547ebfe61a2b/05-Best-Target-deals.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/4f6885b5b9242496364ef6d338a77ba23d7124e0a1a1bc9cfd2f9658554f61d1/04-Best-Best-Buy-deals.png" data-mid="213027445" border="0" src="https://freight.cargo.site/w/1000/i/4f6885b5b9242496364ef6d338a77ba23d7124e0a1a1bc9cfd2f9658554f61d1/04-Best-Best-Buy-deals.png" /> <img width="1601" height="901" width_o="1601" height_o="901" data-src="https://freight.cargo.site/t/original/i/51547f8182a834e071428c3e89ebda89fb4ae39cc8e3513284d8d42b77ca577e/03-Best-Walmart-deals.png" data-mid="213027444" border="0" src="https://freight.cargo.site/w/1000/i/51547f8182a834e071428c3e89ebda89fb4ae39cc8e3513284d8d42b77ca577e/03-Best-Walmart-deals.png" /> <img width="1601" height="901" width_o="1601" height_o="901" data-src="https://freight.cargo.site/t/original/i/7f245ead303ce754d36dfb98acc814e150981a20217328c66b323158678c940f/02-Best-Prime-Day-alternative-deals.png" data-mid="213027443" border="0" src="https://freight.cargo.site/w/1000/i/7f245ead303ce754d36dfb98acc814e150981a20217328c66b323158678c940f/02-Best-Prime-Day-alternative-deals.png" /> <img width="3000" height="2060" width_o="3000" height_o="2060" data-src="https://freight.cargo.site/t/original/i/2294045ffddf4824219aab8f1668ea6fd21ec87bd13221410cc7334017c047a9/ZDNET-PRIME-OVERVIEW.gif" data-mid="213027408" border="0" src="https://freight.cargo.site/w/1000/i/2294045ffddf4824219aab8f1668ea6fd21ec87bd13221410cc7334017c047a9/ZDNET-PRIME-OVERVIEW.gif" /> https://thestudiowrk.site/Motion-Reel-Select-Projects Sun, 23 Jun 2024 01:09:08 +0000 RobertRodriguez https://thestudiowrk.site/Motion-Reel-Select-Projects Over the paste few years, I’ve adopted the skill of motion and animation to bring many of my design projects to life, allowing me to work alongside motion design and video teams, providing art direction and production of visual elements from the ground up.&nbsp; My Role: Development, illustration, and conceptualization of all projects reflected here.&nbsp; Developed an animated explainer for a social media application for animal owners by the name of Edgy Pet.&nbsp; Developed an animated explainer for my Top Notch Cinema, to guide clients through the process of working with their company.&nbsp; <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/48338a5dc15cbb745bfdcd7cc871c0ea6627e254e2d0eb61199d29c3e598fe2b/01.gif" data-mid="213469886" border="0" src="https://freight.cargo.site/w/1000/i/48338a5dc15cbb745bfdcd7cc871c0ea6627e254e2d0eb61199d29c3e598fe2b/01.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/3a7390a0331536ba3f69dc79c02aed42dc206cb99c35ad933d606fc21cf2d9cc/schlep.gif" data-mid="213469888" border="0" src="https://freight.cargo.site/w/600/i/3a7390a0331536ba3f69dc79c02aed42dc206cb99c35ad933d606fc21cf2d9cc/schlep.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/5fe5a8e917db34b904a2a0ae065409c0c6c9eb05fe25523088db2e2b60cd9204/BestWorstAnimated_Main_.gif" data-mid="213470027" border="0" src="https://freight.cargo.site/w/800/i/5fe5a8e917db34b904a2a0ae065409c0c6c9eb05fe25523088db2e2b60cd9204/BestWorstAnimated_Main_.gif" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/61c2980f4ca99fb97eaf1f05939cdef5ae894416265989f300f3ddf74153e3ab/Untitled-2.gif" data-mid="213469887" border="0" src="https://freight.cargo.site/w/1000/i/61c2980f4ca99fb97eaf1f05939cdef5ae894416265989f300f3ddf74153e3ab/Untitled-2.gif" /> https://thestudiowrk.site/Illustration Sun, 05 Jun 2022 06:03:04 +0000 RobertRodriguez https://thestudiowrk.site/Illustration <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/1ec29afdc856a9adaf092fb24863c069bc01483782e69f4f75004747a6766924/Trillmeng-Lambo-1.jpg" data-mid="144591918" border="0" src="https://freight.cargo.site/w/1000/i/1ec29afdc856a9adaf092fb24863c069bc01483782e69f4f75004747a6766924/Trillmeng-Lambo-1.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/009142e907f9f16a6c588f92bae7f3202cc6430ba9e9b8120732b82c2d76b234/Trillmeng-FoodPorn.jpg" data-mid="144591920" border="0" src="https://freight.cargo.site/w/1000/i/009142e907f9f16a6c588f92bae7f3202cc6430ba9e9b8120732b82c2d76b234/Trillmeng-FoodPorn.jpg" /> <img width="1600" height="1177" width_o="1600" height_o="1177" data-src="https://freight.cargo.site/t/original/i/ba5a12b66fa6bfdd7fc2ee835979ed1427289ae96c743abb603bb820428c3294/Riff-Raff.jpg" data-mid="144601029" border="0" src="https://freight.cargo.site/w/1000/i/ba5a12b66fa6bfdd7fc2ee835979ed1427289ae96c743abb603bb820428c3294/Riff-Raff.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c7c4bb311d74afa1cb22896f27fd52ed38a96f4d23185047d2854cf3c1d4c80d/Hiatus_.gif" data-mid="144601742" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c7c4bb311d74afa1cb22896f27fd52ed38a96f4d23185047d2854cf3c1d4c80d/Hiatus_.gif" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/d828159b3dfea1916980844c06aaefea2e19fbaac414fc55793149e444b4b463/Cover-Art-WETHEMAG.gif" data-mid="144602159" border="0" src="https://freight.cargo.site/w/900/i/d828159b3dfea1916980844c06aaefea2e19fbaac414fc55793149e444b4b463/Cover-Art-WETHEMAG.gif" />&nbsp; <img width="1600" height="1209" width_o="1600" height_o="1209" data-src="https://freight.cargo.site/t/original/i/735f6abef8b8c8a53e1352752613bfe4e5c02a8b98c5770aa4bd13446564b2b4/Day-1-final.png" data-mid="144592046" border="0" src="https://freight.cargo.site/w/1000/i/735f6abef8b8c8a53e1352752613bfe4e5c02a8b98c5770aa4bd13446564b2b4/Day-1-final.png" /> <img width="1600" height="2133" width_o="1600" height_o="2133" data-src="https://freight.cargo.site/t/original/i/6658ca79bed5b3f3fb5c633275c97d08dcc9d6923a5cefafae1d7170e774d58c/01-Poster-2.png" data-mid="144592808" border="0" src="https://freight.cargo.site/w/1000/i/6658ca79bed5b3f3fb5c633275c97d08dcc9d6923a5cefafae1d7170e774d58c/01-Poster-2.png" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/2793b935fc11f05fc7da16b2b7c131501a3d6ec72312037464478d8de1ce91db/Monday-Flower-Portrati.png" data-mid="144601883" border="0" src="https://freight.cargo.site/w/1000/i/2793b935fc11f05fc7da16b2b7c131501a3d6ec72312037464478d8de1ce91db/Monday-Flower-Portrati.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3a47aeac3283116f435e3ed38b6c74d243fb55ea024d8b93e39d55856bbbc29a/Things-To-do.gif" data-mid="144592540" border="0" src="https://freight.cargo.site/w/1000/i/3a47aeac3283116f435e3ed38b6c74d243fb55ea024d8b93e39d55856bbbc29a/Things-To-do.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/36cccf1de78947d4f295d245f9bacf075cb49cb881c81b127697457679c49a9b/02-Rules-Metaverse-Dsktp.png" data-mid="213469236" border="0" src="https://freight.cargo.site/w/1000/i/36cccf1de78947d4f295d245f9bacf075cb49cb881c81b127697457679c49a9b/02-Rules-Metaverse-Dsktp.png" /> <img width="2700" height="3600" width_o="2700" height_o="3600" data-src="https://freight.cargo.site/t/original/i/76d8baae3c5a62762b2d93b13f201e0cad8bee50d99f3c82be2b9314fcac0626/You.jpg" data-mid="213469237" border="0" src="https://freight.cargo.site/w/1000/i/76d8baae3c5a62762b2d93b13f201e0cad8bee50d99f3c82be2b9314fcac0626/You.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/2e448488a82c8c9e25e32dd47aea87ae2efab7af210f0405f44403e079728bf9/05-AshesInSpace-2.png" data-mid="144588296" border="0" src="https://freight.cargo.site/w/1000/i/2e448488a82c8c9e25e32dd47aea87ae2efab7af210f0405f44403e079728bf9/05-AshesInSpace-2.png" /> https://thestudiowrk.site/Select-Work Wed, 16 Oct 2024 03:42:08 +0000 RobertRodriguez https://thestudiowrk.site/Select-Work <img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/e8b7a29055a46f0c02d8470efbb216e56e3419ef034cbda735bb07584bfa7f4e/Daily-Mail-Mocks.gif" data-mid="219834074" border="0" src="https://freight.cargo.site/w/900/i/e8b7a29055a46f0c02d8470efbb216e56e3419ef034cbda735bb07584bfa7f4e/Daily-Mail-Mocks.gif" />Partnering up with a small team of designers team at DailyMail, We developed a brand-refreshed design system to reflect the pub’s recent efforts in video, social, and b2b partnerships. We injected our look into sales presentations, experiential, and a graphics sizzle for an adweek event at the Arlo Rooftop featuring performances by rapper Common. + My Role: Concept &amp; execution of presentation design system, and animated graphics+ Dave Rodriguez: Art Director/ lead design + Simone Cutri: Overarching design system, art direction on sizzle and experiential+ Lakeisha Sharonina: Print collateral, overseeing all things experiential <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/08f166f42396fd5afdb43f17c4dd40599150a345f5dd7aed4519ee098db6d784/1729008502081.jpeg" data-mid="219835060" border="0" src="https://freight.cargo.site/w/1000/i/08f166f42396fd5afdb43f17c4dd40599150a345f5dd7aed4519ee098db6d784/1729008502081.jpeg" /> <img width="1910" height="1536" width_o="1910" height_o="1536" data-src="https://freight.cargo.site/t/original/i/567f2b9e8d80472aff9ac9233324200588f63c5fc8bdcd5bd9994a6a26b07673/1729008502384.jpeg" data-mid="219835061" border="0" src="https://freight.cargo.site/w/1000/i/567f2b9e8d80472aff9ac9233324200588f63c5fc8bdcd5bd9994a6a26b07673/1729008502384.jpeg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/56e862d237c60f796804c6d139292e253f0ae1c302c3a416b42a75b321c35cc5/1729008502417.jpeg" data-mid="219835062" border="0" src="https://freight.cargo.site/w/1000/i/56e862d237c60f796804c6d139292e253f0ae1c302c3a416b42a75b321c35cc5/1729008502417.jpeg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/678397e790dea485efa2d0619daac4089138460442a6d19798525d5053ea9881/1729008502560.jpeg" data-mid="219835063" border="0" 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data-src="https://freight.cargo.site/t/original/i/f2e7ce3d4802c9bed05f706ae7a746675868e32b71f5acd772c582831f3298cc/03-Performance-Mode-Mockup.gif" data-mid="219835163" border="0" src="https://freight.cargo.site/w/1000/i/f2e7ce3d4802c9bed05f706ae7a746675868e32b71f5acd772c582831f3298cc/03-Performance-Mode-Mockup.gif" /> <img width="2993" height="2725" width_o="2993" height_o="2725" data-src="https://freight.cargo.site/t/original/i/41eec078899215da79466037a81359bee0c7ae57f6fd3fde787e2ae21f0bb665/Exclusive-Pillow.png" data-mid="219835247" border="0" src="https://freight.cargo.site/w/1000/i/41eec078899215da79466037a81359bee0c7ae57f6fd3fde787e2ae21f0bb665/Exclusive-Pillow.png" /> <img width="4609" height="1153" width_o="4609" height_o="1153" data-src="https://freight.cargo.site/t/original/i/572ea6132c44dce87b0b127da3c3e1a16dd8d102642fe30c4ed8c293fecc48ca/Bar_Poolside_2.png" data-mid="219835257" border="0" src="https://freight.cargo.site/w/1000/i/572ea6132c44dce87b0b127da3c3e1a16dd8d102642fe30c4ed8c293fecc48ca/Bar_Poolside_2.png" /> <img width="2544" height="870" width_o="2544" height_o="870" data-src="https://freight.cargo.site/t/original/i/06ed4a7aff582b579dc91c421b4b8e04b2245e652ddd817e4b8be6e99ce902b9/Artboard-1-copy-20.15x.png" data-mid="219835262" border="0" src="https://freight.cargo.site/w/1000/i/06ed4a7aff582b579dc91c421b4b8e04b2245e652ddd817e4b8be6e99ce902b9/Artboard-1-copy-20.15x.png" /> <img width="3947" height="2467" width_o="3947" height_o="2467" data-src="https://freight.cargo.site/t/original/i/8ef4cd3994907605dd62347f615c6bdb3cc2737b03de3431658ec0716eda0b4a/Brand_Refresh_Page_01.jpg" data-mid="219835508" border="0" src="https://freight.cargo.site/w/1000/i/8ef4cd3994907605dd62347f615c6bdb3cc2737b03de3431658ec0716eda0b4a/Brand_Refresh_Page_01.jpg" /> <img width="7387" height="4155" width_o="7387" height_o="4155" data-src="https://freight.cargo.site/t/original/i/9a75f6f2b054878e2920be56b45bc9c24e1af5f5cc6b482c32cfa2f58e24884f/Brand_Refresh_Page_35.jpg" data-mid="219835529" border="0" src="https://freight.cargo.site/w/1000/i/9a75f6f2b054878e2920be56b45bc9c24e1af5f5cc6b482c32cfa2f58e24884f/Brand_Refresh_Page_35.jpg" /> <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a1f2e9506e05b7445ef490cb343097b3b6c9ab523f396baa80b40d444c7f01fc/Brand_Refresh_Page_30.jpg" data-mid="219835524" border="0" src="https://freight.cargo.site/w/1000/i/a1f2e9506e05b7445ef490cb343097b3b6c9ab523f396baa80b40d444c7f01fc/Brand_Refresh_Page_30.jpg" /> <img width="2472" height="1545" width_o="2472" height_o="1545" data-src="https://freight.cargo.site/t/original/i/652c5a6c1104185c7307e034649bb7a0dc0ccb94becd06aaac80ec634e876d64/Brand_Refresh_Page_11.jpg" data-mid="219835519" border="0" 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data-src="https://freight.cargo.site/t/original/i/ee3009447f06f3fa41caa1fa1d622a44428ec07fa643e2a89e4d684d9605ad39/Brand_Refresh_Page_05.jpg" data-mid="219835513" border="0" src="https://freight.cargo.site/w/1000/i/ee3009447f06f3fa41caa1fa1d622a44428ec07fa643e2a89e4d684d9605ad39/Brand_Refresh_Page_05.jpg" /> <img width="3289" height="2056" width_o="3289" height_o="2056" data-src="https://freight.cargo.site/t/original/i/7905100b1cf508260a8a66bee7b2b5e6e6cb96a3feb593553e91264e1d438f7e/Brand_Refresh_Page_04.jpg" data-mid="219835512" border="0" src="https://freight.cargo.site/w/1000/i/7905100b1cf508260a8a66bee7b2b5e6e6cb96a3feb593553e91264e1d438f7e/Brand_Refresh_Page_04.jpg" /> <img width="4107" height="2567" width_o="4107" height_o="2567" data-src="https://freight.cargo.site/t/original/i/3427547f72e3785cce852ea9e137211515e31985c259a0e926729b0fa059f154/Brand_Refresh_Page_03.jpg" data-mid="219835511" border="0" 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data-src="https://freight.cargo.site/t/original/i/671aec755224c2fdb3ceb1b5ef65db10313e13fa57c40e3d1123bbeabd8821e2/Brand_Refresh_Page_26.jpg" data-mid="219835522" border="0" src="https://freight.cargo.site/w/1000/i/671aec755224c2fdb3ceb1b5ef65db10313e13fa57c40e3d1123bbeabd8821e2/Brand_Refresh_Page_26.jpg" /> <img width="5334" height="3334" width_o="5334" height_o="3334" data-src="https://freight.cargo.site/t/original/i/4c236a5e502fb4136c635ff754eaa2b3ae38f8ff087cedc836420a3d329780d2/Brand_Refresh_Page_13.jpg" data-mid="219835521" border="0" src="https://freight.cargo.site/w/1000/i/4c236a5e502fb4136c635ff754eaa2b3ae38f8ff087cedc836420a3d329780d2/Brand_Refresh_Page_13.jpg" /> <img width="2738" height="1712" width_o="2738" height_o="1712" data-src="https://freight.cargo.site/t/original/i/7ee177d6e20c11c84bbd41d71a76e83a0eedd119544bb426403d9ae287bf13df/Brand_Refresh_Page_12.jpg" data-mid="219835520" border="0" src="https://freight.cargo.site/w/1000/i/7ee177d6e20c11c84bbd41d71a76e83a0eedd119544bb426403d9ae287bf13df/Brand_Refresh_Page_12.jpg" /> <img width="2200" height="1245" width_o="2200" height_o="1245" data-src="https://freight.cargo.site/t/original/i/24ab40a5d5b01d3cd1896d289e0349da2bb6ab06e1699f373b868d1c94d367b7/Brand_Refresh_Page_34.jpg" data-mid="219835528" border="0" src="https://freight.cargo.site/w/1000/i/24ab40a5d5b01d3cd1896d289e0349da2bb6ab06e1699f373b868d1c94d367b7/Brand_Refresh_Page_34.jpg" /> <img width="6467" height="3645" width_o="6467" height_o="3645" data-src="https://freight.cargo.site/t/original/i/f017d362b8656dfab73af9a476a8384e96d41c62af791ad047b71b597308b304/Brand_Refresh_Page_33.jpg" data-mid="219835527" border="0" src="https://freight.cargo.site/w/1000/i/f017d362b8656dfab73af9a476a8384e96d41c62af791ad047b71b597308b304/Brand_Refresh_Page_33.jpg" /> <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d75a06fb134c7ad63323842ce8af14e8e66983236de423236ab0c4eb51ba0516/Brand_Refresh_Page_32.jpg" data-mid="219835526" border="0" src="https://freight.cargo.site/w/1000/i/d75a06fb134c7ad63323842ce8af14e8e66983236de423236ab0c4eb51ba0516/Brand_Refresh_Page_32.jpg" /> <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6911267ca289297f6c04cf575d9fbb39fd2ef1ed18d4d4b66476ea5484773dbb/Brand_Refresh_Page_31.jpg" data-mid="219835525" border="0" src="https://freight.cargo.site/w/1000/i/6911267ca289297f6c04cf575d9fbb39fd2ef1ed18d4d4b66476ea5484773dbb/Brand_Refresh_Page_31.jpg" /> <img width="1583" height="989" width_o="1583" height_o="989" data-src="https://freight.cargo.site/t/original/i/0e8017b50f01a4c7b09e996266407aba575fbe02350d303880b56e48ef0ff1f6/Brand_Refresh_Page_10.jpg" data-mid="219835518" border="0" src="https://freight.cargo.site/w/1000/i/0e8017b50f01a4c7b09e996266407aba575fbe02350d303880b56e48ef0ff1f6/Brand_Refresh_Page_10.jpg" /> <img width="3556" height="2223" width_o="3556" height_o="2223" data-src="https://freight.cargo.site/t/original/i/82f09f68a43a9b0683ba0fb5a1c8a9dfa4fc610c037457fa39cf371ef48acab1/Brand_Refresh_Page_09.jpg" data-mid="219835517" border="0" src="https://freight.cargo.site/w/1000/i/82f09f68a43a9b0683ba0fb5a1c8a9dfa4fc610c037457fa39cf371ef48acab1/Brand_Refresh_Page_09.jpg" /> <img width="3556" height="2223" width_o="3556" height_o="2223" data-src="https://freight.cargo.site/t/original/i/15e63d11b62e415fc0da2bb79181717e9e802976d3f9e3b18434665ea6604843/Brand_Refresh_Page_08.jpg" data-mid="219835516" border="0" src="https://freight.cargo.site/w/1000/i/15e63d11b62e415fc0da2bb79181717e9e802976d3f9e3b18434665ea6604843/Brand_Refresh_Page_08.jpg" /> WeTransfer: <img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/242edb5ebe4768447ea85952f1b79b54fde190a81007bc49028b2f89afe0c231/WT-Title.gif" data-mid="219836063" border="0" src="https://freight.cargo.site/w/900/i/242edb5ebe4768447ea85952f1b79b54fde190a81007bc49028b2f89afe0c231/WT-Title.gif" />With a small team of 1 video creative and two social media leads, we developed a mixed bag of creatives to build a social community, promote WeTransfer features, and showcase/ advertise events and creative endeavors like the short film “Life is Excellent”, put together by Rusell Tovey, and “The Brown Dog”, a film voiced by the late Micheal K. Williams, directed by and produced by Jamie-James Medina, and co-produced by&nbsp;Nadia Hallgren, and Mikey Stirton.&nbsp; + My Role: Shooting &amp; Developing creative for social channels+ Niko Rodriguez: Video Editor+ Sierra Winrow: Social lead, creative direction+ Britta Hallebo: Social lead, project manager The Brown Dog: Social Promotion for LinkedIn, Instagram, &amp; Tik Tok <img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/c5832b3040c0dba12474fad5daa240e78c3c0fb269d94af0118a9b77ebbe9c4f/brown-dog-title.gif" data-mid="219839364" border="0" data-scale="50" src="https://freight.cargo.site/w/900/i/c5832b3040c0dba12474fad5daa240e78c3c0fb269d94af0118a9b77ebbe9c4f/brown-dog-title.gif" />&nbsp;&nbsp;<img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/266b82b3cdee02f3e3b0f07096f317515c87019efa2ada842c0c18298fa2dfac/Main-Social-Promo.gif" data-mid="219839851" border="0" data-scale="16" src="https://freight.cargo.site/w/600/i/266b82b3cdee02f3e3b0f07096f317515c87019efa2ada842c0c18298fa2dfac/Main-Social-Promo.gif" /><img width="500" height="889" width_o="500" height_o="889" data-src="https://freight.cargo.site/t/original/i/4f6f1585d2e30356de8d1e4336487518c2722840ffb5d420c77bbb5ec244d4fc/BrownDogPromoWT-24-Sub.gif" data-mid="219843159" border="0" data-scale="16" src="https://freight.cargo.site/w/500/i/4f6f1585d2e30356de8d1e4336487518c2722840ffb5d420c77bbb5ec244d4fc/BrownDogPromoWT-24-Sub.gif" />&nbsp; Life Is Excellent: Social Promotion for LinkedIn, Instagram, &amp; Tik Tok &nbsp;<img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/7ebc57b153a145091adfaaa83f0aa8b3eea107f8cbf48bc5bd0b7eeaaeff5c1b/Reels-01.gif" data-mid="219843766" border="0" data-scale="27" src="https://freight.cargo.site/w/600/i/7ebc57b153a145091adfaaa83f0aa8b3eea107f8cbf48bc5bd0b7eeaaeff5c1b/Reels-01.gif" /> &nbsp;<img width="500" height="625" width_o="500" height_o="625" data-src="https://freight.cargo.site/t/original/i/b1f16ddfe28282c6b3730dc5df7c9739d5d0a89109ed0da78a2eafe107a72584/Reels-02.gif" data-mid="219843783" border="0" data-scale="27" src="https://freight.cargo.site/w/500/i/b1f16ddfe28282c6b3730dc5df7c9739d5d0a89109ed0da78a2eafe107a72584/Reels-02.gif" /> &nbsp;<img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/e593dba0fadf5960183aa0f0bbaac42e88cf691c75ccfa8da7ee00b079b9dee6/Blue-Now-1x1.gif" data-mid="219839944" border="0" data-scale="34" src="https://freight.cargo.site/w/600/i/e593dba0fadf5960183aa0f0bbaac42e88cf691c75ccfa8da7ee00b079b9dee6/Blue-Now-1x1.gif" /> Organic Social Content<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0c78b2a7895707fcac7c1bb2d77f79c0b4f9791f80551a2b5b4e533d8d6bccc0/01.gif" data-mid="219838643" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/0c78b2a7895707fcac7c1bb2d77f79c0b4f9791f80551a2b5b4e533d8d6bccc0/01.gif" />&nbsp;<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b66e00b434661e34eaeea26a12e2f7bb9cef1c392a54be1c4d45232604984f1e/02.gif" data-mid="219838646" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/b66e00b434661e34eaeea26a12e2f7bb9cef1c392a54be1c4d45232604984f1e/02.gif" /><img width="600" height="1065" width_o="600" height_o="1065" data-src="https://freight.cargo.site/t/original/i/2e103c504ff8addcbc1c8a9ab4e6a06db72e4505025eb0fcf481d34d416b92aa/Train-Shot.gif" data-mid="219838659" border="0" data-scale="16" src="https://freight.cargo.site/w/600/i/2e103c504ff8addcbc1c8a9ab4e6a06db72e4505025eb0fcf481d34d416b92aa/Train-Shot.gif" /><img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/dac1ab58736cfb74ec75602b9592009fb4d948ee89fc1624499807b772a6c020/Transit-2-.gif" data-mid="219838676" border="0" data-scale="22" src="https://freight.cargo.site/w/600/i/dac1ab58736cfb74ec75602b9592009fb4d948ee89fc1624499807b772a6c020/Transit-2-.gif" /> <img width="5223" height="2938" width_o="5223" height_o="2938" data-src="https://freight.cargo.site/t/original/i/0d7185a4e858a23b767785cc85dba9d910e6fcab04b5772b45faea368df3d06c/Information-Design-Examples_Page_1.jpg" data-mid="219845057" border="0" src="https://freight.cargo.site/w/1000/i/0d7185a4e858a23b767785cc85dba9d910e6fcab04b5772b45faea368df3d06c/Information-Design-Examples_Page_1.jpg" />Partnered with my friend Daniel Cervenka, we aided in the creation of an animated explainer, looking closer at its origins, history, and reasons for its importance in our quickly growing and changing global economy.&nbsp; The video was released during the Worlds Oceans Day conference on June 8th, 2020.&nbsp; We also developed livestream graphics to accompy a presentation by the UN team. + My Role: Animation and video Editing+ Daniel Cervenka: Creative lead and video editing <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/528cce64846ef71bf2cf1d0edae713b81801cd823fd8870101b56c385e18e54c/01-Background.gif" data-mid="219845268" border="0" src="https://freight.cargo.site/w/1000/i/528cce64846ef71bf2cf1d0edae713b81801cd823fd8870101b56c385e18e54c/01-Background.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b3d42be0beb5cfba4593a48b9a965b2843adffc2a93a345bd4497039ee55fd47/01-Title-Card.png" data-mid="219844653" border="0" src="https://freight.cargo.site/w/1000/i/b3d42be0beb5cfba4593a48b9a965b2843adffc2a93a345bd4497039ee55fd47/01-Title-Card.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c93346b4567b3a9de0da4fd2a437e9a08c179d5071fba6de4addc8335e9b20ab/02-Speaker-Window-With-Frame.png" data-mid="219844654" border="0" src="https://freight.cargo.site/w/1000/i/c93346b4567b3a9de0da4fd2a437e9a08c179d5071fba6de4addc8335e9b20ab/02-Speaker-Window-With-Frame.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e444846d3d95df599a7ad8485647633bbd3cbb8e014f5e32e91541cfc6e6e07/03-Fact-Slide.png" data-mid="219844655" border="0" src="https://freight.cargo.site/w/1000/i/3e444846d3d95df599a7ad8485647633bbd3cbb8e014f5e32e91541cfc6e6e07/03-Fact-Slide.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6533253fdbb4a580bd329e2d5e2e7e38f496295cc836129b7cc9127dee2bc5d0/04-Waiting-Intro-Slide.png" data-mid="219844657" border="0" src="https://freight.cargo.site/w/1000/i/6533253fdbb4a580bd329e2d5e2e7e38f496295cc836129b7cc9127dee2bc5d0/04-Waiting-Intro-Slide.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2357a2f6ad333c9f32e7ccbba0c0868ed488b98badd1afe6383d5f43c06cd306/05-Speaking-Intro.png" data-mid="219844658" border="0" src="https://freight.cargo.site/w/1000/i/2357a2f6ad333c9f32e7ccbba0c0868ed488b98badd1afe6383d5f43c06cd306/05-Speaking-Intro.png" /> https://thestudiowrk.site/Editorial-Partnerships-Illustration Mon, 17 Jun 2024 04:17:30 +0000 RobertRodriguez https://thestudiowrk.site/Editorial-Partnerships-Illustration The editor in chief of CNET and I discussed the future of editorial for our digital pub, and we reflected on a prior conversation with some friends at Apple. Their candid feedback prompted a design-focused approach, starting with Apple Arcade. Our proposal secured a $5M deal with AT&amp;T and other partnerships, earning editorial awards. What you’ll find here are editorial partnerships and illustration that became more commonplace at CNET after our successful b2b endeavors.&nbsp; ︎My Role: Concept and execution, design ︎CNET Team: Editorial coverage <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/d2acfe58ea02607779ced274e89850790152ff06bb40bc00a750cad7df32e00d/MdBrd-4.png" data-mid="248419864" border="0" src="https://freight.cargo.site/w/1000/i/d2acfe58ea02607779ced274e89850790152ff06bb40bc00a750cad7df32e00d/MdBrd-4.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/c673b26e333ebb9495290b052c7bf8b41e7f03e97013d40397c5509266d091f0/MAINARTCS_Static.png" data-mid="248419888" border="0" src="https://freight.cargo.site/w/1000/i/c673b26e333ebb9495290b052c7bf8b41e7f03e97013d40397c5509266d091f0/MAINARTCS_Static.png" /> <img width="1000" height="629" width_o="1000" height_o="629" data-src="https://freight.cargo.site/t/original/i/531d9052508ea819e1be70c9e7fcf002e9e71f29e7b0c9bd42998da1fe467a25/AppleArcade_229443_5130.gif" data-mid="213138250" border="0" src="https://freight.cargo.site/w/1000/i/531d9052508ea819e1be70c9e7fcf002e9e71f29e7b0c9bd42998da1fe467a25/AppleArcade_229443_5130.gif" /> <img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/1991479930b1ed3c017d248326fde4d983cf5036a5c360b903629e2a2edf9233/Header_2___1__93349_5130.gif" data-mid="213138369" border="0" src="https://freight.cargo.site/w/1000/i/1991479930b1ed3c017d248326fde4d983cf5036a5c360b903629e2a2edf9233/Header_2___1__93349_5130.gif" /> <img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/675ed3156f0c31d78e52ad9ceed14f331c0bc654117011708ca0d57c67ba6585/00-5G-Main-Desktop.gif" data-mid="213138534" border="0" src="https://freight.cargo.site/w/900/i/675ed3156f0c31d78e52ad9ceed14f331c0bc654117011708ca0d57c67ba6585/00-5G-Main-Desktop.gif" /> <img width="700" height="394" width_o="700" height_o="394" data-src="https://freight.cargo.site/t/original/i/85afbf91dbaa9231f1f227d5d2ffc64397d448d968f7e78569040dd26d4b896b/01-WTM-Landing-Page.gif" data-mid="213138565" border="0" src="https://freight.cargo.site/w/700/i/85afbf91dbaa9231f1f227d5d2ffc64397d448d968f7e78569040dd26d4b896b/01-WTM-Landing-Page.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/d92bfed8a82c44cd02b5d6b5cb6710a68d766227c4fecccbf3339c9969452351/05-Danger-Mars_01.png" data-mid="213138607" border="0" src="https://freight.cargo.site/w/1000/i/d92bfed8a82c44cd02b5d6b5cb6710a68d766227c4fecccbf3339c9969452351/05-Danger-Mars_01.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/3c1a0fb764b39cddcb195676528b5c0cb7b2c0ecffe599360343bc87674ed940/05-Hub-Page.gif" data-mid="213138594" border="0" src="https://freight.cargo.site/w/1000/i/3c1a0fb764b39cddcb195676528b5c0cb7b2c0ecffe599360343bc87674ed940/05-Hub-Page.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/e74561bf502f56d31f7b27e8e1fda6c11d43ac5831f4fcbdafd7c24f203fe68e/00-Hollywood-main.gif" data-mid="213138574" border="0" src="https://freight.cargo.site/w/1000/i/e74561bf502f56d31f7b27e8e1fda6c11d43ac5831f4fcbdafd7c24f203fe68e/00-Hollywood-main.gif" /> <img width="1432" height="900" width_o="1432" height_o="900" data-src="https://freight.cargo.site/t/original/i/8deaffb8f090ba99b2882649a9b5ff2b7e77d4b486beb8f362fb43a0bd219680/Thumbnail.png" data-mid="213138942" border="0" src="https://freight.cargo.site/w/1000/i/8deaffb8f090ba99b2882649a9b5ff2b7e77d4b486beb8f362fb43a0bd219680/Thumbnail.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/1eff447453d4bf3222cbdf518bb0c9809b8407bd6d724dd75a4b95d7a9aa50e9/Jobs-Story.png" data-mid="213139005" border="0" src="https://freight.cargo.site/w/1000/i/1eff447453d4bf3222cbdf518bb0c9809b8407bd6d724dd75a4b95d7a9aa50e9/Jobs-Story.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/dd8353e36bc82ee33f1abbcd49de2dbf17c9cc799a7ac68e5db5a954e0e453d7/AshesInSpace-2.png" data-mid="213139296" border="0" src="https://freight.cargo.site/w/1000/i/dd8353e36bc82ee33f1abbcd49de2dbf17c9cc799a7ac68e5db5a954e0e453d7/AshesInSpace-2.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/a0fa021f19a683f92b068b2cff76c089566a2ff2730927b45c30f608f927774c/Iphone-2.png" data-mid="213140857" border="0" 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