I'm a cross-disciplinary designer crafting data/design-driven strategies and immersive content for b2b and b2c brands.From concept to execution, I bring ideas to life across various mediums.

Currently: Social Designer @WeTransfer. Formerly: Senior Visual designer @CNET. Select Clients: Complex Networks, Gatorade, Verizon, AT&T, United Nations

︎Resume
︎rodriguezrobert93@gmail.com

︎SELECT WORK

︎CNET.COM x ZDNET.COM

For 5 years, I connected the two media brands with giants like Apple, AT&T,IBM, & T-Mobile, and crafted successful design systems for commerce, social, and premium editorial efforts in both editorial and video.

︎Highlights:

Created an editorial design system generating $13m during Amazon Prime Day on July 11th-12th.
Elevated instagram engagement from 1.2m to 9-10m impressions monthly with a user-friendly template system accessible to non-designers.
Secured exclusive Apple Arcade coverage with premium editorial design, leading to a $5m content partnership with AT&T's 5G campaign.

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︎COMPLEX NETWORKS: GO90 x Green Label

I engaged with 1 million TV/YouTube viewers with influencers and artists, built video franchises, and promoted shows with data-driven social content.

︎Highlights:

Built a 500k+ following with our Green Label series, Word of Mouth, featuring talents like Jhene Aiko, Anderson Paak, and Shelley FKA DRAM, under the guidance of Senior Influencer Strategist Bella Thomas.
Averaged 180k views for custom Instagram content promoting unique go90 shows, including Rhonda Rousey’s 'Why We Fight' and Peter Berg’s 'QB1: Beyond the Lights.

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︎ELITE DAILY: Millennial Startup

As the sole designer, I created solutions for a millennial audience of 75 million, editorial teams, video, sales, and company founders. My pitch work led to securing multiple $200k-$300k deals with brands like Axe, EDC Las Vegas, Gatorade, and more.

︎Highlights:

Built YouTube-centric video franchises like Generation Y from scratch, achieving viewership ranging from 200k to 5 million per video.
Secured a $5m sponsored content deal with Verizon.

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︎Other Select Projects:

︎Robert Rodriguez